Yaris Cross Toyota: The hybrid SUV that conquered the world
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Yaris Cross Toyota: By announcing a return to urban SUVs in 2020, Toyota is taking a risk of being behind in an already saturated segment.
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But a good face, an ultra-efficient hybrid engine and the fame of the Japanese giant quickly proved otherwise.
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If the Nissan Juke (2010) is often seen as the first modern urban SUV, it's because it's the first to claim a raised body.
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However, it is precisely the first SUV for cities, as its success has been verified both in cities and on muddy roads.
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But this strategic leadership did not benefit Toyota. On the contrary, the Japanese got lost with bigger and bigger RAV4s
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Given the accumulated delay and the number of opponents, we can even doubt this choice. But a year later, we have to admit that the bet paid off.
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The Yaris Cross made a good impression, quickly following the 2008 and Captur benchmarks in sales.
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