Ferrari's first V12 SUV car, a 715 HP Purosangue that has just been unveiled.
The Ferrari brand may even be late for the crossover and luxury SUV fray. But with Rome-inspired styling, it's releasing a V12 SUV with a top speed of 310 km/h (193 mph), it looks like it was well worth the wait.
But wait, it took Ferrari approximately 75 years to produce its first, most familiar machine. So it's a car that will enter the fray with the more expensive versions of the Aston Martin DBX, Lamborghini Urus, Bentley Bentayga and Rolls Royce Cullinan.
Now only McLaren remained without adopting the changes in market trends.
The 2023 Ferrari Purosangue has room for a family, rear-hinged rear doors, a practical opening luggage hatch and all-wheel drive for any terrain.
And unlike rivals who have chosen to build cars in SUV form, Ferrari has opted for a crossover body style that sits a modest 1,589 mm (62.6 inches) off the ground.
This can mean it gives space to its rivals, but it also allows for a more elegant style.
Also setting it apart from all rivals except the Rolls Royce Cullinan are its rear-hinged doors, while the unusual "floating" finish on the wheel arches gives us a new look at the arch extensions.
But where the Purosangue really tries to assert its superiority over other luxury SUVs, and where it really differentiates itself from the V8-engined Roma.
V6, V8 and hybrid power will likely come later, but the launch model features a naturally aspirated 6.5-liter V12 that generates 715 horsepower (725 hp) and 528 lb-ft (716 Nm) of torque.
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This is mated to an all-wheel drive system via a rear-mounted eight-speed dual-clutch transmission, just like in Ferrari's GT cars.
Aston Martin's DBX 707 comes close to power (697 hp / 707 PS) but lacks a V12 engine. Not even the new Lamborghini Urus reaches that power, and generates approximately 657 horsepower (666 PS).
The Bentley Bentagya is available with a V12, but it can only muster 626 hp (635 PS) and will not be nearly as agile. And all three feature turbochargers that reduce noise and response to deliver their power.
That said, both the DBX and Urus claim to match the Ferrari Purosangue's 0-100km/h (100km/h) 3.3-second time. Although the Lamborghini runs out of breath at 306 km/h, the Aston can keep pace with the Ferrari at its top 193 mph (310 km/h).