If you thought the fates of Renault and Dacia parted forever, you will be surprised. In some very distant markets, where brand identity is less of a priority than profitability, a Renault Duster is on the rise.
Since January 14, 2021 and Renaulution, the entire organization of the Renault Group has been overhauled. Each brand, Alpine, Dacia, Mobilize and Renault, operates independently in terms of design and indeed its own identity.
So, according to this new strategy, in theory, it will no longer be possible to find Dacias with the Renault emblem, as is the case in the South American markets or closer to home, in Russia with the Renault Duster. And yet, under distant longitudes, the scene will arise again.
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In fact, the third version of the Dacia Duster, the one that will arrive in 2024 and that will proceed from the Dacia Bigster concept car , in fact, in Australia, will be called Renault Duster.
In this antipode market, therefore, the cultures of the Dacia and Renault brands were left aside. Priority was given to the one with the diamond whose reputation and network are already well established in this country. It would have been very expensive to establish a Dacia network in Australia.
So, how will the new identity of the Romanian brand coexist with the one, also in full evolution, at Renault? Messrs. David Durand and Gilles Vidal, the respective design directors of Dacia and Renault, once had to coordinate their pencils to avoid tangling the brushes. “Re-badging is always in vogue, at competitor Stellantis, we don't hesitate to turn an Alfa Romeo Tonale into a Dodge Hornet, sold on the other side of the planet,” they said.